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Case study — Web + E-Commerce

SinnerShot Archery

sinnershotarchery.com ↗

A custom storefront and service menu for a Colorado archery pro shop.

SinnerShot Archery homepage: 'Precision built. Every shot.' over an archer drawing a compound bow at sunset

Precision built. Every shot.

01

The brief

One site to sell gear, explain the bench work and bring customers through the door.

02

The build

A custom Next.js storefront on BigCommerce — live catalog, a cart that hands off to BigCommerce checkout, and a full service menu.

03

The details

Strict security headers, accessibility and legal pages, and a mobile-first layout built around the shop's own photography.

04

The result

Twenty-two shop pages live from the catalog, and a site that scores at the top of Google's own speed, accessibility and SEO tests on phones and desktops.

Custom-built arrows with pink and green fletching on the SinnerShot bench
Cable work on a compound bow at the SinnerShot bench

Stack

  • Next.js
  • BigCommerce API
  • TypeScript
  • Vercel
95+Lighthouse speed, mobile
100Lighthouse accessibility
100Lighthouse SEO
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